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MIAD has received a $1.4 million donation of materials from the Harley-Davidson Motor Company that is helping students transform their learning community.

Interior Architecture and Design students are seeking input from throughout the college community as they re-design spaces in the academic building using the fixtures, tables, flooring, lighting and wall components received through the gift. They have already transformed the MIAD Café using the donated materials.

"MIAD is deeply appreciative of this unprecedented donation of materials by Harley-Davidson," said MIAD President Neil Hoffman. "The donation benefits the college not only by enhancing our ability to create lively social spaces for all students to gather and interact near their work spaces. It also provides a deep learning experience for students in Interior Architecture and Design – who have garnered national awards and whose work has benefited local organizations throughout the community, such as the Urban Ecology Center and the Salvation Army."

"Harley-Davidson is energized by our growing partnership with MIAD and ability to assist in the development of the college’s campus and its students. … It is especially gratifying now to see how the Interior Architecture and Design students are using the donated materials to transform MIAD’s campus for all students."
Matt Levatich, Harley-Davidson President and COO

Harley-Davidson President and COO Matt Levatich, who was recently elected to MIAD’s Board of Trustees, said, "Harley-Davidson is energized by our growing partnership with MIAD and ability to assist in the development of the college’s campus and its students. Harley Stylists play an integral role in the college’s ground-breaking Industrial Design PowerSports course, which they helped to found in 2008, and, last fall, students from across five majors participated in The Helmet Project, Harley-Davidson Museum’s first feature exhibition. It is especially gratifying now to see how the Interior Architecture and Design students are using the donated materials to transform MIAD’s campus for all students."

The point of purchase materials donated to MIAD were designed for the Harley-owned Buell Motorcycle Company by DCI Marketing, where MIAD alumnus Jim Wiemer is vice president and creative director.