Carmex partners with MIAD Illustration students to design social media campaign
Kate Kruk ’22, Liz Geoffrey ’21, Jordon Polk ’20, Irene Balasoiu ’21 and Amira Humes ’21 (left to right)
MILWAUKEE (February 12, 2020) … During a course project, Wisconsin-based Carmex worked with MIAD Illustration students to create digital artwork for a new social media campaign. The artwork featured students’ personal versions of comfort and living as their authentic selves while using Carmex lip balm.
“This was a unique project and the process was really fun to be a part of,” said Carmex third-generation co-owner Paul Woelbing. “The wide range of artwork created by the students was really incredible! As a former art teacher, I continue to have a passion for helping bolster young artists.”
The project involved 120 students. The Carmex team briefed students on the CarmART project and selected five winners to showcase on its website and social media. In addition, Carmex hired students through the MIAD Innovation Center to create videos for the campaign.
“While we do projects like this with other companies, this is by far the largest one we have ever done,” said Dale Shidler, MIAD chair of 2D/4D Design. “It involves so many of our students and it gives them an unparalleled experience of what they will go through in the real world when they start their career.”
Jordon Polk ’20 (Illustration). Watch the CBS 58 interview.
In addition to gaining experience and exposure with a nationally known client, each of the 20 CarmART finalists received a monetary award up to $500 for their exemplary accomplishments.
“The students found so many different ways to show how our products make them feel revived and comfortable. We received a lot of great artwork from this project and are excited to showcase it on our brand’s social media and website,” said Kristen Gourlie, assistant brand manager of Carmex.
View the Milwaukee Journal Sentinel article on this project.
Watch the CBS 58 interview on this project.
News
Arts education lays groundwork for MIAD alum curatorial role
Nikki Ranney ’22 (Illustration), the new curator of the Cedarburg Art Museum, says she “is so grateful that I went through my Bachelor of Fine Arts and got to experience a traditional art education at the Milwaukee Institute of Art & Design because it laid the groundwork for the more academic side of the curatorial field.”
Museum Studies class: Hands-on exhibition and career experience
Last fall’s Museum Studies class at the Milwaukee Institute of Art & Design (MIAD) has solidified a career choice for at least one of the 16 students who took it. The class was on the go all semester, visiting museums throughout Milwaukee, meeting with professionals and thinking critically about the role of museums in our society.
Jodi Eastberg: MIAD Vice President for Academic Affairs
Meet Jodi Eastberg, Ph.D., Vice President for Academic Affairs at the Milwaukee Institute of Art & Design (MIAD)! Dr. Eastberg discusses her vision for MIAD, her experience at the college so far, and some welcome surprises about working in Milwaukee’s Historic Third Ward neighborhood.
Haggerty Museum of Art features work by MIAD Fine Art professor
A towering column of life-size red-crowned cranes molded out of mulberry pulp has visitors to the Haggerty Museum of Art craning their necks to take in the sculpture. Work by Milwaukee Institute of Art & Design (MIAD) Professor Jason S. Yi is featured as part of the Haggerty Museum’s exhibition “This Side of the Stars: Rauschenberg’s “Stoned Moon” in the Company of Kite, Paglen, and Yi.”
MIAD Future Creatives supports high school students and educators
Digital design students at Franklin High School say their class project through the Milwaukee Institute of Art & Design’s Future Creatives program provided new skills in teamwork while increasing their awareness of career pathways in design.