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Keith Walters has extensive experience developing strategic plans for marketing, communications, advertising and public relations. His focus is on helping clients define and build their brand. He has experience across industries, working with companies including Sentry Insurance, International Malting Company, Johnson Polymer, Bellin Health and Waukesha Electric Systems. Activities that Keith has planned and directed include: marketing collateral, advertising, direct mail, interactive media, sales promotion, database marketing, customer loyalty programs, sales incentives and special events.