MIAD Industrial Design alum wins national golf club design competition
Sketch of Evan Hoffman’s driver design
January 11, 2019 … Evan Hoffman ’16 (Industrial Design) has won Wilson Golf’s “Driver vs. Driver 2” competition on the Golf Channel with the Cortex driver design. His design was one of 14 competing for the top prize of $250,000 and the opportunity to have the club produced, marketed and sold by Wilson Golf.
“When I designed this thing last May, it was just for fun,” said Hoffman at a watch party for the TV show last November. “My career trajectory is on its way up and I’m very excited to see what happens with that.”
Hoffman’s driver is now on sale at 1,000 retail stores worldwide as well as online. It retails for $499. Professionals will begin using the club on the PGA Tour next year.
During the show, the designs of each participant went through a process where they were tested and refined by Wilson staff. PGA pros also tested the club.
Evan Hoffman ’16 talking about his driver design in a TV interview
“That [the design process and iterations it went through] was the hardest part of the process because it changed so much,” Hoffman said in an interview with the San Diego Union-Tribune. “But that whole process was essential. I had open ears, but I went with the suggestions that the Wilson team gave me. Whenever they told me to do something, I’d do it.”
Hoffman added, “The technology changed along the way but the Wilson team and myself are very proud that we did stick to the principles of my main concept.”
“I think the average consumer is going to have what we call a wow experience, where you’re going to hit it and you’re going to see some numbers and ball speeds maybe you haven’t seen,” said Tim Clarke, president of Wilson Golf at the conclusion of the TV show. “This has 44 percent carbon fiber. It’s our largest carbon fiber design ever in a driver and we’ve got this one with the weight all in the right place. It’s very adjustable, modifiable for all sorts of flights and correction activity.”
Winning Cortex driver design by Evan Hoffman
Hoffman is originally from Wisconsin and currently lives in the San Diego area.
Read more about Hoffman’s design on Golf.com, or see video clips of his win and him describing his design process.
News
Moonlight Retreat Builds Connection
Since 2018, MIAD faculty member Naomi Shersty has been creating space for artists and nonartists alike to step away from the demands of everyday life and reconnect through creativity, community and nature.
A Tribute to Horicon Works: Barany’s Mural Celebrates Products, History and Community
A new mural at John Deere’s Horicon Works is bringing the company’s history to life, and it was created by MIAD professor and alum James Barany ’92 (Drawing).
Containment Breach Selected for ICON13 Motion Commotion Screening
Parker Deutsch ’26 (Illustration – Animation Track) recently had the animated short “Containment Breach” selected for screening in Motion Commotion, part of ICON13, the Illustration Conference. The showcase features innovative animation and motion-based work from illustrators and animators across the field.
MAKE! Participants Reflect on Creativity, Community and Growth
Alicia Zapata, a second-year MAKE! participant from Chicago and a K-8 art teacher at Waters Elementary School in Chicago, IL, Kelly Wendel, an eighth-year participant and art teacher at Nicolet High School in Glendale, WI and Gail Kowsky, a second-year participant and sixth- and seventh-grade art teacher in New Brighton, Minnesota, reflected on what they gained from this year’s program.
Meet Maya Koehn and 2026 Senior Exhibition Project L’Atelier
Maya Koehn ‘26 (Interior Architecture and Design) is a President’s (Honor) List student from Sheboygan, Wis., currently employed as a Junior Designer at Direct Supply.