MIAD Industrial Design alum wins national golf club design competition
Sketch of Evan Hoffman’s driver design
January 11, 2019 … Evan Hoffman ’16 (Industrial Design) has won Wilson Golf’s “Driver vs. Driver 2” competition on the Golf Channel with the Cortex driver design. His design was one of 14 competing for the top prize of $250,000 and the opportunity to have the club produced, marketed and sold by Wilson Golf.
“When I designed this thing last May, it was just for fun,” said Hoffman at a watch party for the TV show last November. “My career trajectory is on its way up and I’m very excited to see what happens with that.”
Hoffman’s driver is now on sale at 1,000 retail stores worldwide as well as online. It retails for $499. Professionals will begin using the club on the PGA Tour next year.
During the show, the designs of each participant went through a process where they were tested and refined by Wilson staff. PGA pros also tested the club.
Evan Hoffman ’16 talking about his driver design in a TV interview
“That [the design process and iterations it went through] was the hardest part of the process because it changed so much,” Hoffman said in an interview with the San Diego Union-Tribune. “But that whole process was essential. I had open ears, but I went with the suggestions that the Wilson team gave me. Whenever they told me to do something, I’d do it.”
Hoffman added, “The technology changed along the way but the Wilson team and myself are very proud that we did stick to the principles of my main concept.”
“I think the average consumer is going to have what we call a wow experience, where you’re going to hit it and you’re going to see some numbers and ball speeds maybe you haven’t seen,” said Tim Clarke, president of Wilson Golf at the conclusion of the TV show. “This has 44 percent carbon fiber. It’s our largest carbon fiber design ever in a driver and we’ve got this one with the weight all in the right place. It’s very adjustable, modifiable for all sorts of flights and correction activity.”
Winning Cortex driver design by Evan Hoffman
Hoffman is originally from Wisconsin and currently lives in the San Diego area.
Read more about Hoffman’s design on Golf.com, or see video clips of his win and him describing his design process.
News
Meet Kaitlyn Powers and 2026 Senior Exhibition Project Solenne
Kaitlyn Powers ’26 (Illustration major; Communication Design minor) is a self-described mixed media illustrator, graphic designer and textile artist. She is also a President’s (Honor) List student from Appleton, Wis.
Meet Emily Camp and 2026 Senior Exhibition Project Predisposed
Emily Camp ‘26 (Animation Track in Illustration) is a President’s (Honor) List student from Fox River Grove, Ill.
MIAD elects new trustees Paul Fletcher and Jacqualyn Laughlin
Paul Fletcher, a principal product designer at LinkedIn, and Jacqualyn Laughlin, co-founder of Invisible Ink Partners, were elected members of the Milwaukee Institute of Art & Design’s Board of Trustees at the college’s annual meeting in June.
Double ASID award winner is inspired by nature and internships
Rising senior at the Milwaukee Institute of Art & Design (MIAD) Adam Wold ’27 received two awards in May from the American Society of Interior Designers (ASID). The Interior Architecture and Design (IAD) major won the Silver Award in the Commercial category and the Bronze Award in the Residential category.
MIAD faculty, alumni shine at WI Visual Art Achievement Awards
Professor Leslie Fedorchuk and alumni of the Milwaukee Institute of Art & Design (MIAD) received four of the eight individual 2026 Wisconsin Visual Art Achievement Awards for “their significant contributions to the state’s creative culture.”