MIAD Industrial Design alum wins national golf club design competition
Sketch of Evan Hoffman’s driver design
January 11, 2019 … Evan Hoffman ’16 (Industrial Design) has won Wilson Golf’s “Driver vs. Driver 2” competition on the Golf Channel with the Cortex driver design. His design was one of 14 competing for the top prize of $250,000 and the opportunity to have the club produced, marketed and sold by Wilson Golf.
“When I designed this thing last May, it was just for fun,” said Hoffman at a watch party for the TV show last November. “My career trajectory is on its way up and I’m very excited to see what happens with that.”
Hoffman’s driver is now on sale at 1,000 retail stores worldwide as well as online. It retails for $499. Professionals will begin using the club on the PGA Tour next year.
During the show, the designs of each participant went through a process where they were tested and refined by Wilson staff. PGA pros also tested the club.
Evan Hoffman ’16 talking about his driver design in a TV interview
“That [the design process and iterations it went through] was the hardest part of the process because it changed so much,” Hoffman said in an interview with the San Diego Union-Tribune. “But that whole process was essential. I had open ears, but I went with the suggestions that the Wilson team gave me. Whenever they told me to do something, I’d do it.”
Hoffman added, “The technology changed along the way but the Wilson team and myself are very proud that we did stick to the principles of my main concept.”
“I think the average consumer is going to have what we call a wow experience, where you’re going to hit it and you’re going to see some numbers and ball speeds maybe you haven’t seen,” said Tim Clarke, president of Wilson Golf at the conclusion of the TV show. “This has 44 percent carbon fiber. It’s our largest carbon fiber design ever in a driver and we’ve got this one with the weight all in the right place. It’s very adjustable, modifiable for all sorts of flights and correction activity.”
Winning Cortex driver design by Evan Hoffman
Hoffman is originally from Wisconsin and currently lives in the San Diego area.
Read more about Hoffman’s design on Golf.com, or see video clips of his win and him describing his design process.
News
Löwe: Senior Exhibition 2024
“Löwe,” Zach Scharrer’s ’24 (Product Design) senior exhibition project at the Milwaukee Institute of Art & Design (MIAD), is a bespoke adaptive formalwear line designed in collaboration with employees at Independence First.
Forgotten Nation: Senior Exhibition 2024
“Forgotten Nation,” Tanesha Spencer’s ’24 (Communication Design) senior exhibition project at the Milwaukee Institute of Art & Design (MIAD), is a guerilla marketing campaign intended to bring awareness to the 5,712 missing and murdered Indigenous women in the United States.
MIAD celebrates one-year anniversary of offsite gallery
The Gallery at The Ave, the Milwaukee Institute of Art & Design’s (MIAD) first offsite gallery, celebrated its one-year anniversary at the opening reception of its newest show, “Culture Starters: Emerging from Quarantine.”
MIAD Values Recognition Award: Matt Sothan
Matt Sothan, Assistant Director of Admissions, Transfer and Nontraditional Enrollment Specialist, received the March 2024 MIAD Values Recognition Award at the Milwaukee Institute of Art & Design (MIAD). Matt received nominations that highlighted his embodiment of MIAD’s Core Values, especially Integrity and Community.
Director of MIAD Galleries commended by Common Council
The Milwaukee Institute of Art & Design’s (MIAD) Director of Galleries Mark Lawson was awarded a commendation by the Milwaukee Common Council recognizing his service to MIAD and to the Historic Third Ward Association.