Receiving feedback from outside professionals has a major impact on how students present their ideas and then execute the final project.
Christiane Grauert, Associate Professor of Illustration
For the fifth consecutive year, students of Associate Professor Christiane Grauert’s Illustration IV class collaborated with Cramer-Krasselt, a major national advertising agency, to create family-freindly poster illustrations for the 19th Annual Croquet Ball at the Penfield Children’s Center.
Cramer-Krasselt’s slogan states they want to “make friends, not ads.” They succeeding by connecting MIAD’s talent with Penfield Children’s Center, and creating an ongoing collaboration between the non-profits.
The agency acts as art director for the Illustration students during their creation process, showing each student how to apply the skills they learn in the classroom to real-world experiences.
The class created a total of 30 posters for the project, and the top four were selected for auction during the black-tie ball to benefit Penfield Children’s Center. This year, the third-place illustration created by Aubrey Lewis ’15 (Illustration) will be used for promotional purposes and the event invitation.
<Madeline Dall ’15 (Illustration) won first place for her poster design, and found herself attracted to the “awkward” shape of flamingos, stating that she could manipulate their forms into a vibrant composition that would “appeal to both kids and adults.”
Additional winners include Whitney Salgado ’15 (Illustration) who placed second, and runner-up Tifani Vancil ’15 (Illustration).
The 19th Annual Croquet Ball is Saturday, September 6, 2014.
Click here to learn more about MIAD’s Illustration program.