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MIAD alum designs Kohl’s collection for Hispanic Heritage Month

For Hispanic Heritage Month in September and October, Whitney Salgado ’15 (Illustration) was selected to produce several surface designs for Kohl’s textiles to celebrate Hispanic heritage. The Milwaukee Institute of Art & Design (MIAD) alum, who also earned a minor in Communication Design, works as a freelance digital painter and illustrator in Milwaukee.

“Sometime last year, Kohl’s reached out to me for their Hispanic Heritage Month collection,” explains Salgado. “I was surprised but ultimately happy to partner with them! I haven’t really explored working with textiles or patterns and being able to see them out in stores now makes me want to branch out more and consider making my own prints. Especially as an artist that mainly works digitally, it’s so nice to see my work as more than just light on my screen!”

The collection, available online and at Kohl’s, features two designs by Salgado for the family capsule. “Inspired by nature and floral patterns found in Mexican textiles, Whitney Salgado’s illustrations celebrate the beauty within Latine traditions, culture and vibrancy for life. Their artwork is designed to pull people in with its color and lightheartedness, bringing happiness,” reads the artist biography on the collection’s website.

As a Latine creator and artist, Salgado takes inspiration from their culture and draws on themes of mental health, emotions and identity in their work. “This art [for Kohl’s] and colors for my designs are always heavily inspired by the textiles and bright color palette found within my culture,” they continue. “As someone who grew up feeling like they couldn’t embrace who they were, hopefully the visibility can inspire other Latine creatives to draw inspiration from and embrace their heritage.”

On their experience at MIAD, Salgado reflects on learning what kind of art they wanted to make. “It definitely took me a while to lean into working with themes I find meaningful and I have been making art about that since. What stands out the most is learning how to take different perspectives from multiple people and learning how to apply that to the path you want to follow,” says Salgado.

Salgado is glad to “be given the opportunity to show more Latine art on a large platform.” Their goal as an artist, to make relatable art that is a vehicle for community and connection, lent itself well to the Kohl’s Hispanic Heritage Month project. “I’m so excited to see what comes up next!” finishes Salgado.

Keep up with Salgado on Instagram or their website, and learn more about MIAD’s Illustration and Communication Design programs!


IAD seniors tour construction site of The Couture

Interior Architecture and Design (IAD) seniors from MIAD were taken to new heights on November 13 when they toured the construction site of The Couture, a 44-story skyscraper under construction that will be Milwaukee’s tallest residential and mixed-use building. The tour was part of a series of tours their senior thesis “Building Systems” class is taking with instructor Dan Kalkman, AIA.

Ornament Trail features MIAD alumni, faculty, students

For decades, Milwaukee has hosted an annual Holiday Lights Festival. To commemorate the festival’s 25th anniversary, Milwaukee Downtown will also host the new Ornament Trail this year. Five Milwaukee Institute of Art & Design (MIAD) alumni and one instructor, who teamed up with both students and alumni, produced giant ornaments for the event.

MIAD Values Recognition Award: Sarah Eichhorn

Sarah Eichhorn, Visiting Instructor of Fashion and Apparel Design, received the October 2023 MIAD Values Recognition Award at the Milwaukee Institute of Art & Design (MIAD). Eichhorn’s nominations speak to her Kindness, Inclusiveness, Innovation and support of MIAD’s Community.

Collaborative community: Fine Art faculty live MIAD values

Building community and collaboration through art: this is how two faculty members at the Milwaukee Institute of Art & Design (MIAD) spent their summer. Kim Miller, Professor and Chair of Fine Arts + New Studio Practice, and Peter Barrickman, Associate Professor in Fine Arts, completed a residency in Concepción, Chile in July.


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