Concordia/MIAD alum on second Whitefish Bay house flip

Sohpie Zang’s “Sophomore House”
Successful blogger and promising interior designer Sophie Zang ’20, who majored in Interior Architecture & Design at MIAD and concurrently studied Marketing at Concordia University of Wisconsin, used her degrees to purchase, renovate, and resell a Whitefish Bay home for $1.1 million in September 2022. Last week, she announced the purchase of her second Whitefish Bay house for $580,000, this time on North Ardmore Avenue.
Zang, who maintains the popular blog and social media brand By Sophia Lee, recently launched her new interior design firm, BSL Studios. The renovation of the first house functioned as a marketing campaign for the new studio. Zang documented the process on her brand’s social media and the results went viral, resulting in numerous new clients for BSL Studios.

Sophie Zang’s first flipped house
“The Sophomore House,” as the BSL Studios team nicknamed their second endeavor, will involve mainly cosmetic updates rather than the larger-scale renovation they completed on the first house in fall of 2022. They plan to update tile, wallpaper and paint, as well as add a children’s bathroom on the second floor and widen access to the kitchen, according to videos on the By Sophia Lee Instagram page.
As a student at both Concordia and MIAD, Zang combined a minor in Marketing from Concordia with a major from MIAD in Interior Architecture & Design. “My time at MIAD gave me the confidence to go against the grain on the ‘normal’ way to start a career,” says Zang. She says MIAD “taught me the technical skills to thrive in the industry, but more importantly… taught me how to communicate with others, ask questions, and never be afraid of hearing the word ‘no.’” Concordia students are eligible to enroll in coursework at MIAD to study Graphic Design, Illustration or Interior Architecture & Design.
Check out more information for MIAD students on cross-registration, read more about Sophie’s work on house number one, and keep up with Sophie on Instagram @bysophialee, her blog, or BSL Studios.
News
Meet Trent Stuefen and 2025 Senior Exhibition project Terratus
Trent Stuefen ’25 (Communication Design) is a President’s (Honor) List student from Sheboygan, Wis., who received a 2025 MIAD Alumni Senior Thesis Award.
MIAD Alumni Association Board welcomes new president
The Alumni Association Board at the Milwaukee Institute of Art & Design (MIAD) welcomes David Szymanski ’13 (Photography) as the new president. Szymanski follows the tenure of Sara Mulloy ’06 (Painting), who served as the previous Alumni Board president.
Practice what we teach: MIAD president exhibits creative vision
In addition to a decade serving as president of the Milwaukee Institute of Art & Design (MIAD), Jeffrey Morin maintains a thriving artistic practice. Morin founded his studio, sailorBOYpress, to showcase his monotypes, book arts, papermaking and figure drawing works.
MIAD welcomes new Vice President of Academic Affairs
The Milwaukee Institute of Art & Design (MIAD) is honored to welcome Jodi Eastberg, Ph.D., as Vice President of Academic Affairs, effective August 4.
Meet Sofie Captain and 2025 Senior Exhibition project Then and Now
Meet Fine Art + New Studio Practice alum Sofie Captain and 2025 Senior Exhibition project Then & Now. Captain is from Hartford, Wis.