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Pascal MalassignéUser-centered design is my passion and I want all my students to be passionate about designing products that fulfill human needs.

Pascal Malassigné is the Senior Professor of Product Design at MIAD, an Adjunct Assistant Professor in the Dept. of Physical Medicine & Rehabilitation, Medical College of Wisconsin, and a Research Engineer at the Milwaukee Veterans Affairs Medical Center.

Professor Malassigné has over 35 years of Industrial Design teaching experience. Prior to joining MIAD’s faculty in 1991, he taught at Georgia Tech and Virginia Tech. In 2006, DesignIntelligence named him one of the Most Admired Industrial Design Educators. He received his undergraduate degree in France and his Master of Industrial Design from Syracuse University.

Malassigné is the recipient of many design awards and patents and is widely recognized for his design research work. For the last thirty-five years, he has devoted all his non-teaching activities to design assistive and mobility products for individuals with disabilities. He is the author of many articles and papers and has lectured and made presentations on his work nationally and internationally.

A Fellow in the Industrial Designers Society of America (IDSA), Malassigné served as the first president of IDSA’s Design Foundation. His service to IDSA also includes positions of District Vice President, Education Council Vice President and Secretary Treasurer and on the Board of Directors. In addition, he is a member of the Human Factors & Ergonomics Society, of the Rehabilitation Engineering Society of North America and other professional organizations.