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Home arrow Admissions arrow The Portfolio arrow Assignments arrow 3) Communication Design

ASSIGNMENT THREE: COMMUNICATION DESIGN

A Play on Words.
Choose one of the following words:

anxiety    ricochet    combine
camouflage    struggle    solidify
synchronize    surround    distill
shatter    destroy    quiet
disintegrate    liquefy    struggle
wrench    support    swing

On a 12” x 12” illustration board, express the meaning of the word you chose using only the letters in the word. For example:

Location and arrangement of the letters on the page will create the feeling of the word, but choosing the appropriate font is just as important. Some fonts (also called typefaces or typestyles) are fat; some are thin. Some have little bumps on the edges of letters (called serifs), and some don’t. The variations are endless.

If you have access to a computer, look at the various fonts available. There are font sets that can be purchased which have hundreds of different typefaces. Most art supply stores have books full of different font samples, and you can always look through magazines and advertising to see how vastly different typestyles can be. Pick a font that works best to convey your idea. Trace the letters onto separate pieces of tracing paper and move the pieces around to arrange the exact location and size of each letter.

Your final piece can be drawn on a board with ink, or generated from a computer.

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